Why Is The Movie Entitled Eleven Minutes?

Eleven minutes is a fabulous movie and Jay McCarroll at his best. When I went to watch Eleven Minutes online, I think the movie is real and raw, giving a true glimpse into the life of not only a designer, but an edgy artist on the brink of stardom, fortune and fame within the cut throat world of the fashion industry.

The movie is actually a documentary. It allows you to watch Jay's entire creative process. From his initial sketches to the production of the line, to the big show, to the subsequent selling of the line, this move explores the nitty gritty industry and the decision making process. It shows what an artist must go through in order for their work and voice to be heard above all the other noise.

Why is it entitled 11 minutes? Because that's how long his runway show during New York's Fashion Week will last.